Brand Story
BRAND STORY
Kick It California appeals to a broader range of people who:




Our Approach
Quitting isn't easy. Sometimes, it can seem downright impossible. But with help from Kick It California, you can do it. And every step forward counts. Wanting to make a change? That's a step. Reaching out for support? That's a big step. Making a plan and following through? That's the step that leads to a healthy life. |
We believe in celebrating every step forward — Leaning into the process — because it works.
A caring quit coach. A practical plan of action. Or, a simple reminder that yes, this is possible.
|
Kick It California
Proven, Pragmatic, Personalized, |
Encouraging,
|
Tone of Voice
Our tone of voice is informed by our brand personality. When writing headlines and copy, keep these pillars in mind.

We understand where people are coming from and meet them with compassion.

Our words lift people up and give them hope in their journey forward.

We keep our language simple and clear so everyone feels included.
Home Logo Colors Fonts Media Kit