Brand Story

BRAND STORY

Kick It California appeals to a broader range of people who:


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Our Approach

 Quitting isn't easy.

Sometimes, it can seem downright impossible.

But with help from Kick It California, you can do it.

And every step forward counts.

Wanting to make a change? That's a step.

Reaching out for support? That's a big step.

Making a plan and following through? That's the step that leads to a healthy life.

We believe in celebrating every step forward
because it matters.

Leaning into the process — because it works.


And providing you with support throughout your journey, like:

A caring quit coach. A practical plan of action.

Or, a simple reminder that yes, this is possible.


That's our mission at Kick It California
, to help you move forward and leave "I can't do it" behind.


Kick It California

Proven, not hype
Our services are based on clinical research, not untested theories.

Pragmatic, not idealistic
We've been helping people quit for 30 years. We know what works.

Personalized, not generic
Our counseling is tailored to each person's circumstances and challenges.

Encouraging, not judgmental
We listen and strategize. We don't criticize.


Empathic,
not preachy
We know quitting is tough, but it's totally possible.


Tone of Voice

Our tone of voice is informed by our brand personality. When writing headlines and copy, keep these pillars in mind.

Empathic
Empathic
We understand where people are coming from and meet them with compassion.
Uplifting
Uplifting
Our words lift people up and give them hope in their journey forward.
Accessible
Accessible
We keep our language simple and clear so everyone feels included.


 

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