Brand Toolkit
Kick It California launched in September 2021, replacing the California Smokers' Helpline or 1-800-NO-BUTTS. Since then, Kick It California (KIC) has introduced a new name, logo, phone numbers, social media accounts, and website.
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FREE Service Channels: 📞 1-800-300-8086 (ENG) | 1-800-600-8191 (ESP) |
Social Media Accounts: o facebook.com/kickitca Follow @kickitca on Social Media, re-share our content, and head to the KIC Media Kit section for free promotional posts! |
This brand toolkit provides guidelines and downloads for partners to promote KIC services.
In all communications efforts, please follow this protocol:
• Spell out our name in promotional titles/headlines and first references in documents: Kick It California
• Subsequent references may be abbreviated: KIC
• If using the acronym, it should be established upon first reference: Kick It California (KIC).
Terminology
To build a strong brand, we need to be consistent in the way we talk about our service.
In general, we refer to Kick It California as a "text and talk-based support program" that uses "one-on-one coaching"
and "proven, science-based methods" to "help people who smoke, vape, and use smokeless tobacco quit.”
  
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