About Us

Kick It California, formerly California Smokers’ Helpline, is a free tobacco cessation program operated by UC San Diego. Learn more about who we are and how we help.

Kick It California Is

  • Clinically Proven

Our program protocol focuses on motivation, ambivalence, planning and skill-building. It’s been rigorously tested in several large, randomized trials, and has been shown to double a tobacco user’s chance of quitting.

  • Culturally Sensitive

We offer coaching in English, Spanish, Mandarin, Cantonese, Korean, and Vietnamese. All of our coaches undergo rigorous training and apprenticeships, participate in weekly monitoring and case reviews, and attend continuing education courses on cultural awareness.

  • Broadly Trusted

We partner with numerous healthcare systems, clinics, and call centers and offer a secure, electronic system for patient referrals. We also provide technical assistance and training for healthcare professionals interested in our empirically-based cessation approaches.

Our Funders

California Dept. of Public Health

CDPH's California Tobacco Control Program is the longest-running comprehensive tobacco control program in the nation.

 First 5 California

First 5 California works to improve the lives of children and families by focusing on nutrition, early literacy & language development, & tobacco cessation.